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Providing value to customers.
It's too important to ignore. Let me help.
Tailor-made workshops that last 3 to 5 days can help your team become marketing strategists and tacticians.
You stop confusing your customers & wasting money on unaligned marketing attempts.
You develop your own strategy and act from it.
Maybe you feel the pressure to lower your prices, lack a clear differentiation, or simply need to grow? This research-based method from Harvard professor, Clayton Christensen, can lead you to innovation and process breakthroughs.
You stop listening to the voice of the customer and focus on their “jobs to be done” when they “hire” your product.
Marketing therapy. You tell me your marketing woes.
You get an immediate diagnostic feedback on potential problem areas. Curious? Nothing to lose. The first meeting is no charge.
For the marketing workshops, we define the needs of your particular team and workshops are designed and conducted.
For Outcome Driven Innovation, you identify your target customers. A qualitative research design is set-up to define your customers “Jobs Map”. It is tested in focus groups. Strength, weaknesses and opportunities in your value chain become visible. We can stop here if you’re ok with tendencies.
The jobs articulated above are set in a quantitative research process. Tendencies from mapping are tested for generalizability across the customer population so that you can make confident customer, product and market decisions.
Based on qualitative and/or quantitative research, new ideas are added to your innovation pipeline. You find out where you are overselling or underselling based on what your customer finds important and if they are satisfied. These data points are presented to your product development teams in creative workshops to redesign your offering.
Project handover. We reflect on the process we went through together.
The Black Sheep Marketing Manifesto
Our clients are our partners.
We believe in intellectual and research rigor. (But not so much that we're stiff and boring)
We treat our partners' resources as if they are our own.
We strive to make our partners independent as soon as possible.
10% of each contract goes to a charity focusing on education or entrepreneurship.
Black Sheep Marketing
Telefon: +41 79 531 2139